Traa Daniels
Traa is a member of the platinum selling band P.O.D, and President/CEO of Ryot Entertainment Group. With 9 million albums sold, 3 worldwide tours, 8 major label releases, and numerous motion picture soundtracks under his belt, he is very aware of what it takes to be successful. The two main reasons that most musicians fail is lack of knowledge and the wrong team. For these reasons Ryot Entertainment Group was formed and is dedicated to helping artists achieve their goals in the music industry.
Traa's new book is entitled "Pack It In: Kill or Be Killed in the Music Industry". Detailing his history with POD from building a core Street Team to playing infront of Millions of people. The main portion of the book is information and tips on how to avoid some of the pitfalls of the Music Industry, including info from Writing a Bio to Publishing to Building a Street Team.
"Building a brand is the key in today's music climate and Traa offers an honest, first hand account on how to get there. It's a must read for aspiring musicians." -John Rubeli, former Vice President of Atlantic Records